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Surge is a Black Holes conference targeting professors and research fellows with Ph.D.s in physics, mathematics, or astronomy. With no existing art direction, the conference required a cohesive, engaging, and professional branding system.
The choice to combine a sans serif and a grotesque typeface reflects the modern, clean, and geometric aesthetic. The abstraction of familiar aerospace forms, such as telescopes and orbital shapes, reinforces the theme. Functional by design, the visual system guides viewers to key information, including speaker schedules, session groupings, and poster board locations.
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The Surge logo channels motion and momentum through angular forms and layered gradients. Inspired by energy and clarity, it distills movement into a clean, modern mark that captures the platform’s dynamic and progressive spirit.
Branded items maintain visual interest through bold color contrasts and clear hierarchy, balancing energetic design with professionalism. Each element is intentionally placed to highlight key information and guide the viewer’s eye.
The single-page website opens with an engaging black holes video that plays behind essential conference information, immediately drawing users in. Designed with clarity and purpose, the site enables easy navigation and encourages user conversion without unnecessary clutter.
