MENU BRANDING

Dogwood Inn

Logo Design
Ecommerce
Branding

Objective

Dogwood Inn is a luxury spa and lodging retreat near Yosemite, designed for couples, families, and travelers seeking comfort, beauty, and rest. With upscale accommodations and wellness-focused amenities, it offers a tranquil escape after days in nature. The photography-led, elegant interface reflects the calm, immersive experience of the hotel itself.

Solution

Dogwood Inn’s website offers a seamless, visually rich experience tailored to couples, families, and luxury travelers alike. Through high-quality imagery, detailed room descriptions, and thoughtful features—such as curated activity suggestions, wellness highlights, and local insights—it creates an inviting, easy-to-navigate platform that reflects the calm, elevated spirit and natural beauty of the inn.

Completed

Spring 2025

Director

Bradford Prarie
Sean Bacon

Personality

Contemporary
Eclectic
Bold

Typefaces

Prata
Franklin Gothic ATF
LOGOMARK

Logomark
Process

The Dogwood Inn logo merges understated elegance with nature-inspired design. A refined serif wordmark pairs with a simplified dogwood flower, capturing the inn’s tranquil Yosemite setting and high-end atmosphere.

BRANDED ITEMS

Branded
Identity

Dogwood Inn’s branded materials—from spa menus to keycards—reflect a serene, elevated experience. The deep forest green (#1E3D33) paired with warm neutrals evokes the natural beauty of Yosemite. Elegant serif and clean sans serif typography balance sophistication with modern simplicity, while spacious layouts and soft shadows create a calming visual rhythm. Each item is designed to feel intentional and restorative, reinforcing the brand’s quiet luxury and deep connection to nature.

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