MENU BRANDING

Dogwood Inn

Logo Design
Ecommerce
Branding

Objective

Travellors visiting Yosemite National Park often face lodging with limited amenities and crowded, impersonal hotels lacking intimacy or connection to nature. There is a growing need for a serene, thoughtfully designed lodging experience that combines the restorative qualities of a luxury spa and considers the nature beauty surrounding it. Dogwood Inn connects with this audience through calming, wellness-focused retreat just outside of the park.

Solution

Dogwood Inn’s website offers a seamless, visually rich experience tailored to couples, families, and luxury travelers alike. Through high-quality imagery, detailed room descriptions, and thoughtful features, such as curated activity suggestions, wellness highlights, and local insights, it creates an inviting, easy-to-navigate platform that reflects the calm, elevated spirit and natural beauty of the inn.

Completed

Spring 2025

Director

Bradford Prarie
Sean Bacon

Personality

Serene
Calming
Grounded

Typefaces

Prata
Franklin Gothic ATF
LOGOMARK

Logomark
Process

The Dogwood Inn logo merges elegance with nature-inspired design. A refined serif wordmark pairs with a simplified dogwood flower, capturing the inn’s tranquil Yosemite setting and high-end atmosphere.

BRANDED ITEMS

Branded
Identity

The branded items reflect a serene, elevated experience. The deep forest green paired with warm neutrals evokes the natural beauty of Yosemite. Elegant serif and clean sans serif typography balance sophistication with modern simplicity, while spacious layouts and soft shadows create a calming visual rhythm. Each item is designed to feel intentional and restorative, reinforcing the brand’s quiet luxury and deep connection to nature.

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