HOTEL BRANDING

Dogwood Inn

Logo Design
Ecommerce
Branding

Objective

Travelers visiting Yosemite National Park often face lodging with limited amenities and crowded, impersonal hotels lacking connection to nature. There is a growing need for a serene, thoughtfully designed lodging experience that combines the restorative qualities of a luxury spa and considers the surrounding natural beauty.

Solution

Dogwood Inn’s website offers a visually rich experience tailored to couples, families, and luxury travelers alike. Through high-quality imagery, detailed room descriptions, and thoughtful features such as curated activity suggestions, wellness highlights, and local insights, it creates an inviting, easy-to-navigate platform that reflects the calm, elevated spirit and natural beauty of the inn.

Completed

Spring 2026

Director

Alexis Campanis
Bradford Prarie
Sean Bacon

Personality

Serene
Calming
Grounded

Typefaces

Freight Display Compact Pro
Florencia
BRANDED ITEMS

An identity elevating a landscape

The branded items reflect a serene, elevated experience. Each item is designed to feel intentional and restorative, reinforcing the brand’s luxury and deep connection to nature.

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