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By calling to attention the delicate connection between people and the planet, The Nature Conservancy seeks to protect biodiversity, lands, and water while educating the masses on these initiatives. The public is encouraged to take action in a variety of ways such as through donations, contacting local officials, donations, and becoming a member with the organization.
We made certain to retain the organization’s brand equity which lies in their oak leaf and green hues. Rebranding their stationary, website, and logo to reflect a modern, grounded, and purpose driven image strengthens their values and trustworthiness as an organization. The generous white space enhances readability and fosters an open, breathable aesthetic that mirrors the expansiveness of nature itself.
An audit revealed an opportunity to bring greater clarity and cohesion to the brand. By modernizing its design system while preserving the organization’s legacy, the rebrand seeks to reflect its global impact and continued leadership in conservation.
The Nature Conservancy’s logo, with its serif wordmark and globe-leaf icon, conveys tradition but feels dated. Its detail and form limit scalability and fail to reflect the organization’s modern, science-driven mission—leaving room for a more adaptable, contemporary identity.
Textworthy offers modern clarity and adaptability, reflecting The Nature Conservancy’s science-driven mission while maintaining a human touch. It pairs seamlessly with the new symbol for a cohesive, contemporary identity.
These guidelines outline the refreshed visual and verbal identity for The Nature Conservancy, emphasizing clarity, accessibility, and a deep connection to nature. From typography and color to tone of voice and imagery, each element is designed to reflect the organization’s mission with modern simplicity and lasting impact.
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