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The fashion industry is a major contributor to the environmental crisis, fueled by fast fashion and overconsumption. Many consumers follow trends without connecting to the cultural or historical significance of their clothing, leading to waste, resource exploitation, and a loss of personal identity. Hem and Haw addresses this growing need for sustainability by promoting cultural fashion as a mindful alternative.
Hem and Haw is a magazine that blends sustainability with cultural identity, encouraging readers to rethink their fashion choices. It explores clothing as a form of resistance and shows how integrating heritage into style promotes individuality while reducing environmental impact. Through storytelling and visuals, Hem and Haw inspires a mindful, eco-conscious approach to fashion.
The logo blends elegance with introspection, while the layouts were sketched to be spacious and story-driven. Visual motifs connect cultures across spreads, reinforcing the magazine’s theme of sustainability through heritage.
Hem and Haw pushes aesthetic boundaries through layering textures, cultural motifs, and type-mixing, creating a reflective, slow-paced rhythm. This design mirrors the magazine’s essence: that eco-fashion is not just about sustainability, but about carrying cultural heritage into daily life. Each spread blends tradition with modernity, encouraging readers to see their wardrobe as both archive and an act of care.
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