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Dent the Future is a forward-thinking, innovative community and annual conference with an audience comprising of entrepreneurs, CEOs, investors, scientists, creatives, and many more. The current social media presence was not compatible with their growth-mindset. The goal was to break through the noise, and ensure that Dent stood out from the crowd.
The goal was to create a more distinctive presence across social media by building stronger recognition in fast-moving social environments. A few tasks had to be accomplished: establishing a clear visual system across LinkedIn content, elevating people and speakers as the focal point, improving hierarchy and readability for mobile, introducing a more distinctive photography treatment, and creating a flexible format that works across different content types.